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Assignment: Create a series of videos that individually and collectively delivers the new Lake Bluff brand campaign, "North Shore Life, Lake Bluff Style."
Due: Working collaboratively with other Advanced students on multiple 1-3 minute web based video projects that could be showcased on the city website and social media efforts.
Goal: Working with fellow Advanced students to originate, coordinate and execute high level brand videos to specific audience. To learn and experience the professional advertising process alongside industry leaders.
Pre- Production Process:
Monday October 6- Introduce week long class collaborative project and brainstorm ideas
Tuesday October 14- Show video at In-School field trip to get feedback from the professionals, attend
Ideation session and begin work on the rest of the project after getting
Wednesday October 15- short day- talk through possibilities, prepare for video pitch
Thursday October 16- finalize ideas individually and collaboratively for 1 sentence video pitch
Friday October 17- Media Literacy Day- Feedback for Lain's NYU Senior Thesis Draft 1
Monday October 20-23 Shooting for Rough Cut
Monday October-27-30- Editing for Rough Cut
Rough Cut Critique: 25 points – Friday October 31
Monday November- 3-4 Editing for Rough Draft
Peer Critique: 25 points— WEDNESDAY NOVEMBER 5
Monday November 10-13- Final changes
Tuesday November 18- FINAL DRAFT due to the server in DMT version by 5pm
Rubric-
Individual and group work for challenge video 50 points
Ideation and Video Pitch to Client-- 50 points
Rough Cut with Mr. Douglass-- 50 points
Rough Draft Peer Critique-- 50 points
Final edit due on time-- 100 points
TOTAL PROJECT 300 Points
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