LB Style branding project- Advanced Fall 2014

Assignment: Create a series of videos that individually and collectively delivers the new Lake Bluff brand campaign, "North Shore Life, Lake Bluff Style."

Due: Working collaboratively with other Advanced students on multiple 1-3 minute web based video projects that could be showcased on the city website and social media efforts.

Goal: Working with fellow Advanced students to originate, coordinate and execute high level brand videos to specific audience. To learn and experience the professional advertising process alongside industry leaders.

Pre- Production Process:

Monday October 6- Introduce week long class collaborative project and brainstorm ideas

Tuesday October 14- Show video at In-School field trip to get feedback from the professionals, attend

Ideation session and begin work on the rest of the project after getting

Wednesday October 15- short day- talk through possibilities, prepare for video pitch

Thursday October 16- finalize ideas individually and collaboratively for 1 sentence video pitch

Friday October 17- Media Literacy Day- Feedback for Lain's NYU Senior Thesis Draft 1

Monday October 20-23 Shooting for Rough Cut

Monday October-27-30- Editing for Rough Cut

Rough Cut Critique: 25 points – Friday October 31

Monday November- 3-4 Editing for Rough Draft

Peer Critique: 25 points— WEDNESDAY NOVEMBER 5

Monday November 10-13- Final changes

Tuesday November 18- FINAL DRAFT due to the server in DMT version by 5pm

Rubric-

Individual and group work for challenge video 50 points

Ideation and Video Pitch to Client-- 50 points

Rough Cut with Mr. Douglass-- 50 points

Rough Draft Peer Critique-- 50 points

Final edit due on time-- 100 points

TOTAL PROJECT 300 Points