Lake Forest High School
Telecom- New Media Production
Assignment: Create a creative appeal on behalf of a product, local business or something you make up. You can use a comedic or serious approach as an individual or a group. Take advantage of the Talent Show, or a local business, around the corner.
Due: 30 second, 1 minute or 2 minute video that tells a story that connects with our local audience.
Goal: To understand the complexities of creating a message to a ad-soaked audience. To learn how to create a compelling, quick and targeted message for your specific, local audience. To experiment with New Media mediums which can provide targeted impact with compelling messages.
Pre- Production Process:
Monday November 22- Introduce the project, talk about what we learned from the last project and make final changes to the Nat Sound Project
Tuesday November 23-- brainstorm ideas of local businesses who could need help publicizing their business, watch examples
Monday November 29- Introduce how to Topic/Pitch/Propose and watch more commercial examples
Tuesday November 30- GUEST SPEAKER- Adam Mancuso- from Lake Forest Sports Cars talking about doing commercial work for small businesses
Wednesday December 1- TPP due in writing- with song to play in class- Pitch in class to Flip
Thursday December 2- further develop idea in class to solidify story
Friday December 3- Scripting in Zhura
Monday December 6- Finishing up scripting in Zhura
Tuesday December 7- Work on Shot Sheet
Wednesday December 8- Production Schedule on Google Calendar
Thursday December 9- Production shooting/editing
Friday December 10- Shooting and Editing
Production Process:
Monday December 13- Shooting and Editing
Tuesday December 14- Shooting and Editing
Wednesday December 15- Shooting and Editing
Thursday December 16- Rough Cut Edit with Mr. Douglass
Friday December 17- Shooting and Editing
WINTER BREAK
Monday January 3- Editing
Tuesday January 4- Editing
Wednesday January 5- Rough Draft Peer Critique
Thursday January 6- Editing
Friday January 7- FINAL draft to the DMT folder
Monday January 10- Group Final Critique in the DMT
Rubric-
Topic/Pitch/Proposal— 25 points
Script-- 50 points
Shot Sheet 25 points
Production Schedule— 25 points
Rough Cut teacher critique- 50 points
Rough Draft peer critique- 50 points
Final edit due on time-- 100 points
TOTAL PROJECT 300 Points