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Assignment: Win the Toyota Safe Driving PSA contest; like 1st, 2nd and 3rd place.
Due: 30 second to 1 minute video that tells a convincing story that connects with teen safe driving.
Goal: To learn how to create a professional, compelling and targeted message for a national audience. To narrow in on the specifics demanded of in the contest rules and to create an award winning PSA.
Monday December 7- IN-School Field Trip to hear from experts in the Advertising Industry talk about how to communicate in short, quick compelling ways.
Tuesday December 8- Develop ideas in class
Wednesday December 9- work on pre-production
Thursday December 10- finish up Pre-Production
Friday December 11- deliver Topic/Pitch/Proposal in class to the camera and continue to develop ideas
Monday December 14- Friday December 18- Production on the concept
Friday January 7- Rough Cut Critique-
Monday January 10- editing
Tuesday January 11- editing
Wednesday January 12/Your final day in class- FINAL DRAFT DUE AT THE END OF THE DAY
Work on Digital Portfolio- deadline Friday 3pm
Rubric-
Topic/Pitch/Proposal— 50 points
Production Schedule— 50 points
Rough Cut teacher critique- 100 points
Final edit due on time-- 100 points
TOTAL PROJECT 300 Points
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