Social Media Project Lake Forest High School New Media
Assignment: Tell the great story through strategic Social Media marketing to both a specific audience and measure your success through actionable response.
Due: Several edited videos that cause your audience to engage further with the cause.
Goal: To think critically about Social Media, how it works and how to leverage it as a storytelling medium. Learn how to create a content calendar that strategically builds a brand and message that makes people take action.
Wednesday April 8- Introduce the project the specific goals of the project, brainstorm ideas
Thursday April 9- watch through previous projects on Social Media or website
Monday April 13- work on TPP for Tuesday
Tuesday April 14- deliver Topic/Pitch/Proposal in class to the camera and continue to develop ideas
Wednesday April 15- revise TPP in class and start editing
Thursday April 16- editing
Tuesday April 29-30 Work on Script in class
Thursday April 30- Introduce one week class project with the TAs
Friday May 1- work on project together in class
Monday May 11- Wednesday May 13- Production
Thursday May 14- Rough Cut Critique- 50% in the timeline
Monday May 18- Post Production editing
Tuesday May 19- editing
Wednesday May 20- editing
Thursday May 21- Rough Draft Peer Critique- 90% completed
Tuesday May 26- editing
Wednesday May 27- FINAL DRAFT DUE AT THE END OF THE DAY
Thursday May 28- Watch and critique final projects in the DMT
Friday May 29- Final work and uploading it to lfhsnewmedia.com BEST OF New Media!