Platform Integrations

Discover the power of Backpack's platform integration options, designed to simplify and streamline your advertising efforts. Efficiently manage campaigns from a centralized location with these comprehensive features.

Backpack Integrations

Backpack seamlessly connects to major advertising channels, offering the following capabilities:

Facebook Business (Meta): Sync, manage, and create Facebook (Meta) campaigns and budgets from Backpack.
Microsoft Ads: Sync, manage, and create Microsoft campaigns and budgets from Backpack.
Pinterest: Sync, manage, and create Pinterest campaigns and budgets from Backpack.
Google:
- Google Merchant Center: Use inventory feeds for Performance Max campaigns.
- Google My Business: Create location extensions and enable vehicle ads in Performance Max campaigns.
- Google Analytics: Automatically link GA4 properties to Google Ads and import GA4 conversions into Google Ads.
- YouTube: Link YouTube channels to leverage videos for advertising.
Dropbox: Import creative assets for Display, Video, and Facebook (Meta) campaigns.
Amazon: Sync, manage, and create Amazon Sponsored Display campaigns and budgets from Backpack.
Basis: Sync, manage, and create Basis programmatic Display campaigns and budgets from Backpack.

How to Integrate

Ensure a seamless integration by following these steps:

Note: The user undergoing the authentication process must have an email address with admin user status in the target partner platform.

Log in to Backpack and go to the setup page.
Select Link for the integration you want to set up.
Log in to the partner platform if prompted.
Grant Fluency permission to manage your advertising.
Once completed, the platform or channel will display Re-Link, indicating a successful connection.

After authentication, learn how to connect to your existing accounts. Once connected, run a reverse sync to pull in existing campaigns and historical data.

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