Troubleshooting Campaigns

Campaign Analyzer is a helpful tool for identifying and resolving potential issues within a campaign and its elements. Use this tool to pinpoint problems related to campaign performance, budget, geos, ad groups, creatives, and keywords. Additionally, you can take direct action on geo-targeting adjustments right from Campaign Analyzer.

Navigating to Campaign Analyzer

To access Campaign Analyzer:

Go to Manage in the top menu.
Click on an account in the list.
Hover your cursor over a campaign in the campaign table, and click on the Analyze Campaign button (pulse icon).

Analyzing Campaigns

Upon opening Campaign Analyzer, you'll find six tabs along the top: Campaign, Budget, Geo, Ad Group, Creative, and Keyword. Results within the tabs are color-coded (green for healthy, yellow for needs review, and red for alert) to signify the state of each aspect of the campaign. You may also see a robot icon on the right side of the window, indicating a Blueprint connection. Here is a quick walkthrough of what to expect in each of the six tabs:

Inside the Campaign Tab

Performance metrics on the right
Analysis of extensions, bidding, audiences, and network configuration

Inside the Budget Tab

Spend and pacing info on the right
Budget management analysis

Inside the Geo Tab

Breakdown of the strategy on the right
Visual map along with each radius or zip
Edit your geo-targeting

Inside the Ad Group Tab

Breakdown of ad group makeup and errors
Ad group configuration analysis

Inside the Creative Tab

Breakdown of creative eligibility on the right
Eligibility and approval analysis with spend impact

Inside the Keyword Tab

Breakdown of keyword value on the right
Analysis of eligibility, errors, and performance with spend impact

After making changes based on the analysis, click Re-Analyze in the top right of the Campaign Analyzer tool to confirm your adjustments and get the latest analysis results.

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