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Ad groups (or ad sets) are groups of ads that share the same budget, schedule, and targeting options. You can organize your ads and control how they are delivered to your target audience. Add your creatives here and the platform will help you manage and optimize your advertising efforts.
There are four sections of fields you'll need to configure when setting up Display ad groups in Blueprints:
Basic Settings
Basic Settings
Name: Enter a name or a tag, such as [inventory.make].
Existing Ad Group Matching Strategy: Advanced function
Ad Delivery Optimization (Ad Rotation):
Optimize: Optimizes ads for clicks in each individual auction using signals and prioritizes ads that are expected to perform better than other ads within an ad group. Recommended for most advertisers.
Rotate Forever: Delivers ads more evenly into the ad auction for an indefinite amount of time.
Default Bid: If none is set, the default is $2.50.
Frequency Cap Interval: The timeframe in which the max frequency cap is limited to (day, week, or month).
Max Frequency Cap: How often your ads show to the same user per frequency cap interval.
User Interests: Targets a granular Google in-market audience—users that are actively looking to buy a specific product or service. Enter one target per line. More information is provided below.
Vertical: Targets a high-level, broad Google in-market audience. More information is provided below.
Custom Attributes: Define the attribute pattern for naming overrides.
In-Market Audiences
In-Market Audiences
Adding In-Market Audiences to User Interests
Find the more granular in-market audience subcategory to target your ads (e.g., Ford, Online Fitness Classes, Coffee, etc.). Enter this into the User Interests field. See here for a comprehensive list.
Example: You are the owner of a Ford dealership and are advertising for a year-end savings event. The in-market audience path is Autos & Vehicles/Motor Vehicles/Motor Vehicles by Brand/Ford. Enter Ford in the User Interests field in this case.
Note: You can use tags for in-market audiences by entering the full string that Google would use and replacing the dynamic part with a tag. Autos & Vehicles/Motor Vehicles/Motor Vehicles by Brand/[build.Make]Enter as many targets as you would like, one per line. Note: Alternatively, you can input Targets from the campaign- or ad group-level and choose placements, topics, user interests, demographic info, devices, named audiences, etc. You can also add Custom Segments to target audiences by entering relevant keywords, URLs, and apps.
Click Save.
Adding In-Market Audiences to Verticals
Find the high level in-market audience to target your ads (e.g., Sports & Fitness, Real Estate, etc.). Enter this into the Vertical field.
Enter as many verticals as you would like, one per line.
Click Save.
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