Serving Status

Serving Status displays information on whether or not your account, campaign, ad group, ad, or keyword is actively serving. Serving Status is not the same as Status. The Status column simply shows whether a specific element is paused, enabled, or removed. 

It's possible to have an enabled element that is not serving. For example, an account placed on a Manual Hold will contain campaigns that aren't actively serving, yet may be enabled (as in the screenshot to the right)

Possible statuses include:

• Eligible

• Budget Hold

• Manual Hold

• $0 Budget

• Over-Pacing

• Pending

• Ended

• Paused

• Removed

• Missing

• Inactive

• Serving Problem

• Learning

• Blocked