The Dashboard in Backpack is designed to provide analysts and managers with a high-level overview of their portfolio and assigned accounts’ performance. Quickly review important account metrics within configurable widgets. Any widget that your team has created or wants to create to manage ad operations can be pulled into the Dashboard.

Dashboards are also available at the account level. Everything that you know and love about the Fluency Dashboard is available for account-level analysis!

To access an account-level dashboard, simply click on the pie chart icon inside an account, or from the account table in Manage. You can also select a specific account from within the Dashboard itself.

At the top of your Dashboard, you'll see some high-level metrics to help you get a feel for your portfolio performance. These numbers are current to the hour (note: on the 1st of the month, you will see the previous month's metrics by default). You'll also see a comparison of the previous month through the same day of that month. Metrics include:

• Number of Accounts: How many accounts are in your portfolio

• Current Budget: Your current budgeted dollar amount for this month

• Total Spend: Month-to-date spend

• Pacing Target: How much you would have spent at this point in the month if all of your accounts were pacing at 100%

• Pacing: Your current pacing percentage (this is updated every hour to get the most accurate number)

• CTR: Click-through rate for the current period

• CPC: Your month-to-date cost per click 

• Impr. Share: Impression share percentage (search only) for your portfolio