Managing Keywords

Keywords are essential for optimizing ad campaigns, as they determine when and where your ads appear to online users. In Backpack, you have full control over keywords, allowing you to add, remove, pause, and enable them within your Blueprints, accounts, campaigns, and ad groups. To make this process more efficient, we offer two power tools: Bulk Modify for making changes to keywords across multiple accounts—such as replacing text, adjusting bids, and changing match types—and Keyword Recommendations for optimizing keyword performance. Additionally, you can keep an eye on keywords notifications for valuable suggestions.

In This Article:

Adding Keywords to a Blueprint

Adding a Keyword Set to an Account

Adding Keywords to an Ad Group

Enabling, Pausing, and Removing Keywords Within an Account

Adding Keywords to a Blueprint

To add keywords to one or more accounts linked to a Blueprint:

Go to Blueprints in the top menu.
Select a Blueprint from the list—then a search campaign and an ad group.
Expand open the Keywords dropdown.
Click + Keyword and enter the keyword phrase. You can use Account Tags such as [account.name][account.city].
(Optional) Add an override bid.
Select the match types you want for the keyword (B for Broad, P for Phrase, E for Exact).
To remove a keyword, click the trashcan icon.
Click Save Changes to finish.

Note: For adding multiple keywords at once to a Blueprint, use Bulk Edit. You can paste a block of text and specify the match type using a prefix (e.g., B for Broad, BP for Broad and Phrase, etc.).

Example:
B [inventory.Year]
BP [bicycles]

Adding a Keyword Set to an Account

To add one or more keywords to a specific ad group:

Navigate to Manage in the top menu.
Select an account from the list.
Click Account Settings.
Click the Keyword Sets tab.
Click the +Add Keyword Set under the list of keyword sets.
Enter or paste your keywords one per line in the input field.
Use the arrows to the right to specify the keyword match type (e.g., Broad, Phrase, Exact).
(Optional) To see AI-generated keyword recommendations, click Bulk Edit and then Generate Keyword Recommendations (Muse AI: Keywords).
Click Save to finish.

Adding Keywords to an Ad Group

To add one or more keywords to a specific ad group:

Navigate to Manage in the top menu.
Select an account from the list.
Click the Ad Groups tab.
Select an ad group from the list.
Click the Keywords tab.
Click the + icon on the righthand side of the window.
Enter or paste your keywords one per line in the input field.
Use the arrows to the right to specify the keyword match type (e.g., Broad, Phrase, Exact).
(Optional) Click Generate Keyword Recommendations (Muse AI: Keywords) to see AI-generated keyword recommendations.
Click Save to finish.

Enabling, Pausing, and Removing Keywords Within an Account

Enabling and Pausing Keywords

To control whether a keyword is active or paused within an account:

Navigate to Manage in the top menu.
Select an account from the list.
Click the Keywords tab.
Update one or more keywords' status:
- Individual keyword: Under the Status column for a keyword, click the green "play" icon to enable the keyword or the yellow "pause" icon to pause the keyword.
- Multiple keywords: Check the boxes next to the keywords you want to change, and click Status in the blue bulk manage menu and then Enable or Pause.

Removing Keywords

To delete a keyword from an account:

Navigate to Manage in the top menu.
Select an account from the list.
Click the Keywords tab.
Check the boxes next to the keyword(s) you want to remove.
Click Status in the blue bulk manage menu and select Remove.

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