Modifying Keywords in Bulk

The "Modify Keywords" tool in Backpack lets you edit keywords for multiple accounts or your entire portfolio at once. This can save you and your team significant time compared to editing keywords individually. "Modify Keywords" is found in the bulk edit menu for accounts, campaigns, and ad groups.

How to Modify Keywords in Bulk

To use the "Modify Keywords" tool:

Go to Manage in the top menu.
Check the boxes next to the accounts, campaigns, ad groups, or keywords you want to edit.
Click "Modify Keywords" in the bulk edit menu. This will open a modal window.
(Optional) In the modal, input text for Campaign Name, Ad Group Name, and Keyword Text to apply keyword modifications to a filtered set.
(Optional) Click Include Blueprints to include keywords attached to blueprints.
There are three tabs: Replace Text, Adjust Bids, and Change Match Types. Here's what you can do in each tab:

Replace Text

Replace text in existing keywords or duplicate keywords with replaced text.

Replace: Backpack will create new keywords with the duplicated text and disable existing keywords.
Duplicate: Backpack will create new keywords with the duplicated text.

Adjust Bids

Modify by: Increase or decrease bids by a dollar amount or percentage.
Set: Increase or decrease bid to a specific dollar amount.
(Optional) Set an Upper Limit for the bid.
Select a Match Type: All, Broad, Phrase, or Exact.

Change Match Types

Select Add Match Type or Remove Add Type.
Select Match Types to change: Broad, Phrase, Exact.
(Optional) Uncheck Remove keywords if all match types are taken away.

Saving Your Preferences

Once you've made your changes, you can:

- Click Preview Results to review the changes.
- Click Apply Results to save the changes.

Report abuse