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Temporary budget adjustments provide a flexible solution for adapting advertising spend to changing campaign needs throughout the month.
In This Article:
Making Temporary Budget Adjustments
Making Temporary Budget Adjustments
Go to Manage in the top menu.
Click on an account from the list.
Select the Budgets tab and click on a budget.
Click Budget Settings toward the top-right of the window.
Scroll down to the Pacing section.
Enter a positive (e.g., 500) or negative (e.g., -500) amount in the Temporary Budget Adjustment Amount field. Note: The budget increases or decreases by this amount until the end of the month.
Click Save at the top of the Budget Settings drawer to apply your temporary adjustment.
Viewing Applied Temporary Budget Adjustments
Viewing Applied Temporary Budget Adjustments
You can view the impact of temporary budget adjustments in several places in the "Manage" section of Backpack:
The account table
A specific account's metrics row
A specific account's settings drawer
A specific account's budget table
1. The Account Table
1. The Account Table
Go to Manage in the top menu. In the accounts table, you may need to scroll right to find the This Mo. Budget and Applied Budget columns.
"This Mo. Budget" displays temporary budget adjustments underneath the budget amount (Note: This amount is not included in the Total row at the bottom of the account table).
Totals in the "Applied Budget" column factor in temporary budget adjustments for both individual accounts and in the Total row for the table.
2. A Specific Account's Metrics Row
2. A Specific Account's Metrics Row
Go to Manage > Select an account. View the metrics row located at the top of the campaign list.
A positive (+) or negative (-) amount (e.g., $550) to the right of the Account Budget value indicates the total temporary budget adjustments for an account.
Temporary budget adjustments are included in the Total Applied Budget value in the metrics row.
3. A Specific Account's Settings Drawer
3. A Specific Account's Settings Drawer
Go to Manage > Select an account > Account Settings > Budgeting tab.
Total temporary budget adjustments are shown in the Adjustment field in an account's settings.
Temporary budget adjustments aren't indicated or included in the applied budgets below.
4. A Specific Account's Budget Table
4. A Specific Account's Budget Table
Go to Manage > Select an account > Budgets tab.
A "+" or "-" symbol next to a value in the Budget column indicates a positive or negative temporary budget adjustment.
The total for the impacted budget includes the positive or negative temporary adjustment.
Note: The total of paused campaigns with spend is indicated as a positive value in front of the Total Applied Budget value. This is not to be confused with any temporary budget adjustment values displayed.
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