Manage: Campaigns

What Is a Campaign?

A campaign is the next level in the ad hierarchy, housed within an advertising account. It represents a specific marketing objective or goal. For example, a business might have separate campaigns for brand awareness, lead generation, and product sales. Campaigns allow you to organize your advertising efforts and allocate budget and resources accordingly.

In This Article:

What Is a Campaign?

The Basics of Configuring a Campaign

Campaign Settings Overview

Pausing/Enabling Campaigns

Learn More About Campaigns

The Basics of Configuring a Campaign

When setting up a campaign in Backpack, you can set parameters such as the target audience, ad schedule, and bidding strategy. Let's look at some of the basic settings you can configure below for various platforms:

Meta (Facebook) Campaign Basic Settings

Google/Microsoft Campaign Basic Settings

Campaign Settings Overview

You can configure the following settings for campaigns in Backpack. You'll see these settings arranged in "tabs," located along the top of each campaign settings form:

Basic: Access basic campaign information (campaign name, status, type, special ad categories, etc.).
Locations: Set up geo location targeting based on location or radius.
Languages: Language targeting.
Bidding: Change bidding strategy (e.g., Manual CPC, Maximize Conversions, Target ROAS, etc.).
Campaign Start/End Dates: Schedule start and end dates for when campaigns will run. You can also edit this directly in the Manage table.
Attributes: Tracking specific URL parameters.

Note: The following campaign settings are available for Google and Microsoft only.

Network: Network targeting.
Negative Keywords: Add and edit campaign-level negative keywords and view campaign-level search queries.
Ad Scheduling: The default is 24/7. Click Select Business Hours to target ads toward when the business is open.
Targets (Google): Specific targeting for Google Audiences.
Audiences: Link account user/audience lists to include in targeting.

Pausing/Enabling Campaigns

To pause a campaign, select the ⏸️ button under the Status column. Pausing a campaign will move it below all the enabled campaigns. To enable a paused campaign, select the ▶️ button.

Learn More About Campaigns

Explore the links below for more information about configuring campaigns in Backpack:

The Basics

Campaign Settings

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