Creating Display Campaigns in Blueprints

The display network has a substantial global audience, and using display advertisements is an effective way to significantly increase your reach. Creating a Blueprint for your display ads simplifies the process of reaching a large audience. Here's how:

Step 1: Set Up a Blueprint and Display Campaign

1. Go to Blueprints in the top menu.

2. Click + New Blueprint on the left side of the window. Choose Build from Scratch or Build from Existing Sources. Enter a name for the Blueprint and choose a vertical. Alternatively, select an existing Blueprint from the list on the left.

3. Toward the bottom of the Blueprint, click + New Campaign and select Display (GDN). 

4. Enter a name for the campaign.

5. Under Goal, pick an ad objective (Sales, Leads, Website Traffic).

6. Continue filling out your settings. The following fields are required:

• Budget & Bidding: Budget

• Geo Targeting: Default Geo Strategy

7. Fill in additional campaign settings, as needed.

8. Click Save Changes.