Creating Search Campaigns in Blueprints

Select Blueprints in the top menu in Backpack.

Click + New Blueprint in the top left.

Choose Build from Scratch or Build from Existing Sources. Note: We're covering the "Build from Scratch" option in this article.

Input key information:

• Blueprint name

• Vertical (Note: The vertical must match the vertical of the accounts you plan to connect to the Blueprint.)

Click Save Changes.

Click + New Campaign toward the bottom of the current Blueprint.

Select Search in the dropdown as your campaign type.

Enter a name and status for the campaign.

Configure other relevant settings:

• Extensions

• Schedule 

• Budget & Bidding (Required)

• Geo Targeting (Required)

• Targeting & Negative Keywords

• Existing Campaign & Takeover 

• Tracking & Remarketing 

• Miscellaneous

Click Save Changes.

In your Blueprint Search campaign, click + New Ad Group at the bottom of the page—you may need to scroll down to see the button.

Configure your Search ad group settings:

1. Basic:

   • Name for the Ad Group (Required)

   • Launch Status (Required)

2. Extensions (Note: If you've already set up extensions at the campaign level you can skip this setting.)

3. Targeting & Negative Keywords: Under "Targeting," define who should see your ads and under what conditions. Negative keywords allow you to filter out unwanted clicks by preventing your ad from showing up in specific search queries.

4. Tracking: Set up a tracking template.

5. Creative(s): Advertisement assets that users encounter

   • Call Only Ads: Designed exclusively for mobile devices.

   • Responsive Search Ads: An ad format that allows advertisers to input multiple headlines and descriptions.

6. Keywords: Exact, phrase and broad match keywords can be added individually or in bulk