Embedded Files
Ad groups (or ad sets) are groups of ads that share the same budget, schedule, and targeting options. You can organize your ads and control how they are delivered to your target audience. Add your creatives here and the platform will help you manage and optimize your advertising efforts.
There are six sections of fields you'll need to configure when setting up Search ad groups in Blueprints:
Basic Settings
Basic Settings
Name: Enter a name or a tag such as [inventory.make].
Existing Ad Group Matching Strategy: Advanced function
Ad Delivery Optimization (Ad Rotation):
Optimize: Optimizes ads for clicks in each individual auction using signals and prioritizes ads that are expected to perform better than other ads within an ad group. Recommended for most advertisers.
Rotate Forever: Delivers ads more evenly into the ad auction for an indefinite amount of time.
Default Bid: If none is set, the default is $2.50.
User Interests: Targets a granular Google in-market audience—users that are actively looking to buy a specific product or service. Enter one target per line. See more in Display Blueprints Ad Group Settings.
Vertical: Targets a high-level, broad Google in-market audience. See more in Display Blueprints Ad Group Settings.
Custom Attributes: Define the attribute pattern for naming overrides.
Select a link below for information about the additional sections of inputs for configuring Search ad groups in Blueprints:
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