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Ready to create a budget for your advertising campaigns? In this step-by-step guide, we'll walk you through the process of creating a budget in Backpack.
Note: Throughout Trail Guide, the term "budget" is used in different ways. In this specific context, we're referring to an account budget. An account budget represents a specific amount of money allotted on a monthly basis for an account. You can have more than one budget per account.
How to Create a budget
How to Create a budget
Go to the top menu and select Manage.
Choose an Account from the list displayed in the left sidebar.
Click the + icon on the right side of the view in the Budget tab.
Select a budget type:
Shared: A budget shared among multiple campaigns.
Single: A budget applied to only one campaign.
Choose the Advertising Channel for the budget.
Fill in your preferences under Basic Settings:
Budget Name
Budget Type
Monthly: Run a recurring monthly budget at a set value. You can update the budget at any time throughout the month.
Flighted: The budget will have specific start and end dates. Note: If you are creating a Facebook budget, flighted budgets will be the same as Facebook's lifetime budgets.
Assign a Monthly budget amount. Note: Unused budget amounts will not roll over. Set a Temporary Budget Adjustment Amount under Pacing settings if you want to move any unused budget to the following month, if desired.
Choose Underspend Mitigation settings.
Select a Pacing Strategy and configure additional Pacing Settings.
Click Save and Exit.
What's Next?
What's Next?
Now that you've created a budget, you can assign it to an advertising campaign. Click Learn More below for a step-by-step guide to assigning campaigns to budgets.
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