Miscellaneous Settings (Facebook)

Here's what several of the fields in the image above entail:

• Frequency Cap: Limits how often an ad can be served to the same user over a period of time.

  • Frequency Cap Interval: Day, Week, or Month

  • Max Frequency Cap: The number of times the ad is served based on the chosen interval (e.g., 5 times/week).

• Promoted Page Override: Fluency automatically uses the main page associated with an account. Use this to promote other campaigns, ad sets, or ads that differ from the main page.

• Special Ad Categories: Credit, Employment, Housing (select all that apply). Edit also in Campaign Settings.