Duplicate

The "Duplicate" option lets you creates identical campaigns, ad groups, and ads from existing ones. You can quickly create copies without leaving the "Manage" areas of Backpack. This feature retains the settings of the original campaign, ad group, and ad, unless you make tweaks via the "Duplicate Plans" option.

How To Duplicate Ad Elements in Bulk

Go to Manage in the top menu.
Select an account from the list.
Navigate to the Campaigns, Ad Groups, or Ads tab, depending on which element you want to duplicate.
Check the boxes next to the campaign(s), ad group(s), or ad(s) you want to duplicate.
Click Duplicate in the blue bulk edit menu. This will open a modal window.
(Optional) Make any additional edits in the Duplicate Plans window:
- Name Replacements: Add a prefix or suffix to the name of the element. By default, (Copy) is appended as a suffix to all duplicates.
- New Campaign/Ad Group/Ad Names: You will see what the new names look like based on any prefix or suffix added in Name Replacements.
- Depth: Determines if the duplication applies to just the parent (e.g., a campaign), or the parent and child elements (e.g., a campaign, its ad groups, ads, and keywords).
- Start/End Dates: Set start and/or end dates for the duplicated element(s).
- Find & Replace Text (Information provided below)
Click Duplicate to exit the window and duplicate your selection(s).

Find & Replace Text

Use Find & Replace Text to change text within the parent and child element(s). This includes names and any text in child elements, like ad text or keywords (assuming Depth is set to include child elements). Note: The Find & Replace Text fields are case sensitive.

Example: You're duplicating a campaign named "Cambridge Condos" and have Depth set to include child elements. Replacing "Cambridge" with "Boston" will update the campaign name to "Boston Condos," and will replace any instances of "Cambridge" in the ad text, keywords, or URLs.

Use Find & Replace Text for:

Campaigns: Name
Ad Groups: Name and Destination URL
Creative: Name, Ad text, and Destination URL
Keywords: Keyword Text

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