Negative Keywords

Adding and Deleting Negative Keywords

1. Go to Manage in the top menu in Backpack.

2. Click on an account in the list.

3. Click the Campaigns tab and select a campaign.

4. Click Campaign Settings located toward the top right of the window.

5. Select the Negative Keywords tab to view a list of negative keywords and any associated Blueprint shared sets.

6. To manually add a new negative keyword, click + Add Keyword.

7. Enter the keyword, choose a match type, and click Add.

8. To delete a negative keyword, hover over the word and click the trash can icon .

Bulk Edit

Click Bulk Edit to pull up your list of keywords and edit them all at once. Use the following syntax to apply match type:

• |exact kw|

• broad match kw

• "phrase match kw"

Note: If you need ideas, click on Generate Some Example Negative Keywords for AI-generated suggestions.

Search Queries

1. Click View Search Queries to access a list of search queries and their corresponding keywords, sorted by cost.

2. Identify terms that are consuming a significant portion of your ad spend.

3. For irrelevant search terms, select the checkboxes next to them, and click the Add as Negative Keywords button located in the bottom right corner of your screen.

Note: Negatives will be added as phrase match by default.