Account Tags

Account tags store data unique to individual accounts, such as account names or addresses. These data points often originate from sources like API-linked inventory feeds, account polling sources, or ingestion sheets. Some common tags found here include [account], [promotions], [tracking], and [Facebook Page Posts].

Where to Find Account Tags

To view the list of account tags in Backpack:

Go to Blueprints in the top menu.
Choose a Blueprint in the list on the left.
Locate the tags pane on the right.
Select the Account tab to view the available account tags.

Note: Some tags may have a plus sign to their right. Click the plus to drill down deeper into the list of account tags.

How to Create and Update Account Tags

Need to add or update account tags in Backpack? Expand the rows below:

Accounts Tags via Blueprints

Select a Blueprint and navigate to the Tags pane on the right.
Select the Account tab and then click + Account Tag.
Select a tag type from the dropdown (Text, CSV, TSV, JSON, Alias, Flags, Folder, and GSheet), name the tag, and click the + button.
Hover over the tag and click the pencil icon.
Input the data associated with the tag and click Save. You will see the new tag in the tag list.

Note: A custom data list with the same tag name will also appear in Manage > Select an Account > Account Settings > Blueprints > Custom Data. The custom data list can be manually updated within the individual account.

Accounts Tags via an Ingestion Sheet

Understanding how to manage account tags using an ingestion sheet is best illustrated with an example. Let's say Agency XYZ, which manages a list of marinas, has distinct preferences for promoting their top-selling boats. In this scenario, Agency XYZ has organized their account data through an ingestion sheet, capturing information about their clients.

The screenshot below demonstrates how to generate account tags for the data. Begin the column header name with data: followed by account tag name.

In this example, data:TopModels is used to ingest the various top models for each account. This will create the account tag [TopModels] in the Blueprint tag pane, available for use in your Blueprints.

A custom data list with the tag [TopModels] will also appear in Manage > Select an Account > Account Settings > Blueprints > Custom Data.

Accounts Tags via API

A simple way to manage account tags is using the API to add or update data. Backpack regularly collects and applies this data to update account tags. Alternatively, you can manually make changes for each account in the Account Data tab. If your manual input doesn't match the data received via API, the system will adjust to what is provided via API. We recommend contacting your advertising engineer before making any manual adjustments.

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