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Ad groups within campaigns play a crucial role in optimizing your advertising effectively. They contain one or more ads that target specific audiences (Google, Meta). Monitoring ad group performance allows you to make decisions on budget allocation and conduct A/B testing for different ad formats, placements, or bidding options. You can group ads by common themes, such as the products or services you want to promote.
Note: Ad groups are the same as Meta's ad sets.
In This Article:
Creating an Ad Group
Creating an Ad Group
To create an ad group in the "Manage" section of Backpack:
Go to Manage in the top menu.
Select an account from the list.
Navigate to the Campaigns tab and select a campaign.
Click the + in the upper right to create a new ad group.
Enter an Ad Group Name, and configure the additional settings.
Click Save to finish.
Managing an Ad Group's Status
Managing an Ad Group's Status
For existing ad groups, you can enable, pause, or remove them. You can perform these actions on one ad group at a time or in bulk.
Enabling and Pausing Ad Groups
Enabling and Pausing Ad Groups
Go to Manage in the top menu in Backpack.
Select an account from the list.
Navigate to the Ad Groups tab.
Under the Status column, click the green play button to enable an ad group or the yellow pause button to pause an ad group.
(Optional) To enable or pause multiple ad groups at a time, check the boxes next to the ad groups you want to change—then click Status in the blue bulk edit menu and select Enable or Pause.
Removing Ad Groups
Removing Ad Groups
Go to Manage in the top menu in Backpack.
Select an account from the list.
Navigate to the Ad Groups tab.
Check the boxes next to the ad groups you want to remove—then click Status in the blue bulk edit menu and select Remove.
Setting up Ad Groups in Blueprints
Setting up Ad Groups in Blueprints
Want to set up an ad group within a Blueprint instead? Click below to learn more.
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