Conversion Action Templates enable you to upload conversion data into Backpack from a third-party source. These templates can be used to import various metrics, such as call or click metrics and other on-site conversion data.
Follow these steps to set up a conversion action template:
Go to Settings & Tools (gear icon) in the top right.
Select Conv. Actions from the dropdown, under the Measurement section.
Click + Add Conversion Action.
Fill in the form fields for the new conversion action template. Note: Ensure the correct option is selected in the conversation action Type field, as it can't be edited once saved.
Click Save.
To import conversion actions, you'll need a designated location to host ongoing conversion data, such as an S3 bucket or SFTP. Once set up, your Advertising Engineer can assist in connecting this data source to your conversion action template.