Facebook creatives refer to the visual and textual elements that make up your ad content. Creatives capture the attention of your target audience, helping you reach new customers on Facebook, Instagram, Audience Network, or Messenger.
In This Article:
You can set up Facebook creatives for ad groups using two methods: through a Blueprint or a specific ad campaign.
Go to Blueprints in the top menu.
Choose a Blueprint, Facebook campaign, and ad group.
Select the Creatives dropdown, and click + New Creative at the bottom.
Select a creative type.
Complete the form, and select Save Changes.
Go to Manage in the top menu.
Select an account, Facebook campaign, and ad group.
Click the + button in the upper right corner to start a new creative.
Select a creative type.
Complete the form, and select Save.
If you're unsure which creative types to choose, review their descriptions below:
Dynamic Creative Ad (Multi Asset Ad): Dynamic creative ads that blend various media types and ad components to optimize engagement with different audiences. Make sure to toggle on "Use Multi Asset Creative" in Ad Group Settings (Basic) if using this creative type.
Image Ad: Displays a single image with an optional footer and a call-to-action button.
Promoted Post: Created from existing posts, boosted posts help you reach new people and get more messages, video views, leads or calls. Use a data filter so it only boosts the page post(s) you want. If your Facebook page ID is already linked to Backpack, Facebook Page Posts with its corresponding tags will appear under the Account tag pane.
Video Ad (specs): Shows a video as the primary medium to convey a message, promote products or services, or engage with the audience.
Carousel Ad: Allows up to 10 images or videos within a single ad for a visually engaging experience.
Advantage+ Catalog Ad (Product Inventory Ad): Similar to image ads, carousel ads, or collection ads but shows relevant products from your catalog. Set campaign objectives to one of the following: sales, app promotion, leads, engagement, or traffic.
Collection Ad: If you already have a product catalog linked to an account, you can use it to create collection ads right from Blueprints. From there, you can use tags from your product set in conjunction with Facebook product catalog tags—using {{tag}}—to build out your creative.
Tip: Get creative and use emojis! Both Backpack and Facebook support emojis. 🔥
Expand open the dropdowns below for details about the following optional fields:
Instant Experience
Instant Experience is a full-screen experience that opens after someone taps an ad on a mobile device.
In a Facebook Blueprint, add a new creative (instructions above).
Scroll down to Creative Assets.
If this is your first time creating an Instant Experience, select Open Editor under Instant Experience Template. If you have an existing template you would like to use, click on the field and select the template.
Choose the template you want to create (Customer Acquisition, Storytelling, Sell Products, Custom Instant Experience) and select Create New.
Complete the form, and select Done.
The template will automatically populate in the Instant Experience Template field.
Select Save Changes.
Facebook Product Sets
If you already have a product set configured in your ad group, leave this field blank. In rare circumstances, you'll add a product set here if tags are being used in the creative name and catalog fields to scale the ads and selected catalog through the Blueprint.
Text Overlays and Frame Images
Text overlays allow Facebook to dynamically decide which text overlay and product information is most relevant to show a person.
Overlay Template: Select the shape (Rectangle, Pill, Circle or No Background Shape). Note: Options for configuration below will appear once you select a overlay template.
Overlay Text Type: Select the type of product info Facebook will show (Price, Strikethrough Price, or Percentage Off). Note: For Strikethrough Price and Percentage Off, all products in the product set must have a sale price.
Overlay Position, Theme Color, Text Font, and Opacity: Select options under these fields to customize formatting.
Enter the URL to an image that will be used to frame product images in the ad, such as a border or your logo. Use images that have a transparent background and contain little or no overlaid text.
Required file size: Under 1 MB
Recommended image size: 1080x1080 pixels
Creative Assets Toggles
Force Single Image: Toggle on to create the ad as a single image. Otherwise, the ad will default to carousel format.
Force Single Product: Toggle on to feature only one product in the ad. If only one image exists for the product, the ad will appear as a single image. If multiple images exist it will appear as a carousel. Otherwise, the ad will display multiple products.
Enable Page End Card: Toggle on to add an end card featuring the advertiser's Facebook page.
Enable Carousel Slideshow: Toggle on to show each carousel card as a slideshow of product images. Note: Multiple images per product are required for a slideshow. Products that do not have multiple images will appear as a regular carousel card.
Static Intro Cards
Add a static image or video card in the catalog carousel ahead of the product catalog cards.
Add a Card Name.
Add a URL to the media under Image URL, Video URL, or Thumbnail URL. Tags may also be used in these fields to pull from a media source.
Toggle on/off Enable Map Card. To add map cards in Manage, click + to add a map card. Click on the map icon to customize the location.
Add a Headline, Description, and Call to Action.
Add a Website URL.
You can promote an Instagram account in the Creative section of Blueprints or Manage. Simply add the Instagram account ID or account handle, or use a tag with a polling source.
Advantage+ Creative Enhancements
Advantage+ creative applies to ads with a single image or video. When used, it automatically creates versions of your ad that your audience is most likely to interact with. By default, creatives will have "standard enhancements." Within Backpack, you can enable different creative optimizations, depending on the creative type.