Analyzing Similar Metrics

1. Go to Manage in the top menu.

2. Click on an account from the list.

3. Choose the Campaigns, Ad Groups, or Keywords tab.

4. Hover over any campaign, ad group, or keyword to reveal quick actions.

5. Select the half moon icon to open a Similar Metrics report. Note: Elements without the half moon icon are not eligible for comparison.

The Similar Metrics feature compares performance of all other elements with a similar name in the same vertical. For instance, if you view similar metrics for a campaign named "Brand," it compares the performance of all other campaigns with the name "Brand" within the same vertical.

In the dropdown menu next to Select Metrics to Compare, choose the metric you want for comparison. This adjusts the graph to display the performance of all eligible accounts ranked from best to worst based on your chosen metric. The tool also provides information on how the selected account ranks among all other eligible accounts in the portfolio. The table below the graph contains all available performance metrics for that specific element.

Note: Campaigns, ad groups, and keywords must have one or more impressions to be eligible for display in the report.

Choose from the following metrics to compare performance:

• Cost

• Impressions

• Clicks

• Conversions

• Click Through Rate

• Cost per Click

• Cost per Conversion

• Cost per Thousand Impressions

• Conversion Rate

• Impression Share