Business Structure

With the help of Fluency, your business will be able to continuously grow without the worry of having to constantly add new employees to keep up. The automation and the bulk launching capability that the system has to offer will give analysts more time to oversee a larger portfolio and will ultimately cut costs for your business.

Do you have a team of analysts with ownership of various accounts? If so, managing the performance of those analysts has never been easier. Fluency allows managers to quickly overview how many accounts each user is assigned to along with the health of each of their portfolios. This makes it extremely easy to see what each user is accomplishing and/or what they may need to focus more of their time on. 

Whether you are at the manager level overseeing thousands of accounts, or an analyst with a defined portfolio, the Fluency Dashboard and the Manage tab will help oversee that performance. You are able to quickly overview the performance of thousands of campaigns at once and will be alerted of any errors, discrepancies or inadequate performance. This allows Strategists to quickly resolve any red flags that occur in their assigned accounts without having to spend time searching for them. 

Blueprints are a key component of the Fluency system but mastering them is not an easy task. While you begin to implement Fluency across your business it is important to figure out how many team members should take on this challenge. Since Blueprints have the power to make changes across many to all of your accounts, it is recommended that not everyone should be given this access. On the other hand, since Blueprints are a crux in launching and managing accounts on Fluency, not just one team member should hoard that knowledge. Decide what team members should have access to becoming experts on Fluency Blueprints, then create a process for strategically managing those blueprints.  

Change and growth is crucial and it all starts from the Blueprint! Once Blueprints are up and running, they should continuously evolve. They should be tested and updated in order to optimize the performance of your campaigns at a holistic level. Our Blueprint Metrics will be able to help users in Lead and Manager roles to be able to analyze Blueprint performance.

To stay away from manual changes within each account, it is also recommended to put a clear process in place for Strategists to recommend global changes for Blueprints to their team leads based on what they have observed in their assigned accounts. This way, if a Strategist finds an item in one of their assigned accounts that has helped that individual account's performance, the Lead can apply it to all of the other accounts linked to that Blueprint to increase the performance of many accounts in seconds!

Utilizing Fluency's capabilities will not only help automate the management of your campaigns but can also greatly improve campaign performance. The Performance Review section of Fluency will help Strategists dive deeper into their individual assigned accounts in order to make strategic recommendations for budget and channel optimization. Managers and/or Leads can also set Performance Bounds that can be applied across all of their accounts. This helps Strategists reach performance goals and will make Leads/Managers aware of lacking performance before it's too late.