Configuring Budget Settings Across Accounts

• Budget Manager Fast Recovery: Toggle on to turn on fast recovery. Whenever underspend occurs, daily spend will increase for the following number of days to try to make up for the underspend. 

Example: If it's the third day of the month and your budget is underspending, a seven-day recovery window will increase your spending for seven days to get back on track with the set pacing strategy. If underspend continues after seven days, the system will recalculate the increase needed to get back on track and apply the new spend for another seven days. If it's the 28th of the month, the increase in spend will only occur until the end of the month.

• Fast Recovery Response Days: The number of days that the budget will take to make up for underspend. 

• Default Pacing Strategy (e.g., READ_ONLY or EVEN): When a new budget is pulled via reverse sync, the default pacing strategy is None. Enter a different pacing strategy if you want to change the default. 

• Prorate Monthly Budgets that are created or start mid-month (set to NEVER to turn off proration): All budgets created mid-month via reverse sync are prorated based on the day it was created. Enter NEVER to turn off proration—if the budget is created mid-month, the system will aim to spend the full month's budget.

• Default setting to Pause Campaigns when Individual Budgets Exhaust: When you toggle this on, new budgets will automatically pause campaigns when their budgets are exhausted.

• Accelerate the STRONG START pacing strategy for Performance Max budgets: Sets Performance Max campaigns to an even more accelerated Strong Start pacing strategy.

• Migrate to Ad Set Budgeting when Campaign Budget Minimums cannot be met: Disables Advantage+ campaign budgeting and allocates the daily spend to enabled campaigns or ad sets only. Only recommended if you have existing Meta campaigns with a large number of paused ad sets.

• Scale budgets automatically when the Account Approved Budget changes from customer ingest or next month scheduled budget changes: When the account budget changes, individual budget amounts will automatically scale up or down accordingly.

• Scale budgets automatically within Budget Groups when group budgets change from customer ingest: When budget group budgets change, individual budgets within the budget group will automatically scale up or down accordingly.

• Ad Schedule Additional Late Hours on Underspend: When Relax Ad Schedules in Underspend Mitigation is on, input the number of hours to allow your campaigns to run AFTER your schedule ends.

• Ad Schedule Additional Early Hours on Underspend: When Relax Ad Schedules in Underspend Mitigation is on, input the number of hours to allow your campaigns to run BEFORE your schedule begins.

• Use Facebook Invoice Billing: Use Facebook's invoice billing as opposed to credit card billing.

• Use Facebook Account Spend Limiter: Our system initiates "Account Budget Limit" jobs for each Facebook account. These jobs compute the total number of active and non-lifetime Facebook budgets and then set an account level spend limit at Facebook. The account budget limit we set at Facebook is the sum of the Facebook budgets at the start of the month. Additionally, we continue to apply our approved account budget as a cap on spending, assuming that overspend protection is enabled and any flighted/lifetime spend isn’t included. 

• Use Google Account Budget Orders: Enforces account budget orders in Google. They are created on the first of the current month after 12 a.m. and are triggered within 15 minutes of any campaign updates. 

• Accelerate the STRONG START pacing strategy for Performance Max budgets: Sets Performance Max campaigns to an even more accelerated Strong Start pacing strategy.

• Proposal Default Markup: The default percentage by which the Global % Fee is increased when generating Proposals. Example: For a 20% increase, enter 0.2.