Comparing Metrics

To compare current metric data with a previous period:

1. Go to Backpack's top menu and select Manage.

2. Click the date range in the upper righthand corner, and a calendar will appear. Use it to set different dates.

3. Click the Compare toggle if it is not green.

4. Select the time period you want to compare, or manually enter a different date range. Note: By default, the comparison date range will be for the previous month, unless you manually enter a different date range to compare. For example, if the current month is June, the comparison dates will be for May. Changing the current date range will also automatically reset the comparison date range to the previous month.

5. Click Apply to generate the comparison metrics.

After applying the comparison, the table will display three rows of metric data for each account, budget, campaign, ad group, or ad:

• Row 1: Current period metrics. Shows the advertising metrics for the current (or later) time period.

• Row 2: Comparison period metrics. Displays the advertising metrics for the previous period.

• Row 3: Percent change between periods. Shows the percentage change between the current and comparison periods (e.g., -4%, +33%).