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Geo targeting in Blueprints allows you to set up desired location targeting using parameters (e.g., city names, zip codes, etc.) and additional customization options (e.g., radius, drive time radius, etc.). With geo targeting, you can also add negative targeting for areas where you don't want your ads to show.
In This Article:
Setting Up Campaign-Level Geo Targeting
Setting Up Campaign-Level Geo Targeting
Go to Blueprints in the top menu.
Select a Blueprint and then a campaign.
Expand open the Geo Targeting section.
In the Geo Strategy field, add your desired target or the tag that includes your desired targets, such as [Location Targeting]. See formatting instructions below.
Complete the remaining optional fields (Note: The fields you see depend on the type of campaign you're editing):
Geo Targeting Description: Add clarifying notes on the chosen geo targeting. This has no impact on how the targeting appears in the campaign post launch.
Postal Code Use: The default is Directly Use Postal Codes. If you are advertising for an industry that restricts the use of zip codes (e.g., housing, employment, etc.), click the dropdown and select Convert Postal Codes To Radius Targets. This will convert each zip code to a radius that roughly encompasses the area of the zip code.
Positive Geo Target Strategy: Choose from "People in, or who show interest in, your targeted locations (recommended)," "People in your targeted locations," or "People searching for your targeted Locations (Microsoft only)."
Negative Geo Target Strategy: The default is People in your excluded locations.
When you're done, click Save Changes at the top of the page.
Note: Geo targeting may also be defined at the ad set level in Facebook campaigns and will take precedence over those set at the campaign level.
Understanding the "Geo Strategy" Field
Understanding the "Geo Strategy" Field
In the Geo Strategy field, you can enter any location or tag (e.g., Burlington, Michigan, Canada, etc.). When adding multiple locations, press the return/enter button to separate the values. Parameters include:
Country
State/Region
Counties
DMA (Designated Market Area)
City
Postal Code
Specific Address Radius
Drive Time Radius
Additional customization options are outlined below.
Using Fluency-Defined Functions
Using Fluency-Defined Functions
You can use predefined targeting options associated with the location of the account:
drive:## - The number of minutes it takes to drive to the location (drive:20)
driveRadius:## - The radius is determined by the number of minutes it takes to drive
driveRadius:##:Y - The number of minutes it takes to drive with a maximum radius of Y (driveRadius:30:10)
drive:##@ - The number of minutes it takes to drive to a specific address (drive:30@100 Bank St, Burlington, VT 05401)
drive+:## - The number of minutes it takes to drive to the location, with degradation the further you get away from the main address
convert:zip to radius ##### - The zip code you would like to convert to radius targeting. Note: You can also select Convert Postal Codes To Radius Targets under Postal Code Use.
radius:## - The radius (in miles) around the location
radius:##@ - The radius (in miles) around a specific address (radius:30@100 Bank St, Burlington, VT 05401)
##### - The zip code you would like to target
national or country - Targets the nation/country of the account location
state or province - Targets the state/province of the account location
city or town - Targets the city/town of the account location
county - Targets the county of the location
all states - Targets all states in the country of residence
continental - Targets all states in the continental United States
other states - Targets any state outside of the account's state or that's not covered by the geo-targeting radius
other countries - Targets any country outside of the account's country or that's not covered by the geo-targeting radius
outside north america - Targets all areas outside North America
Note: The default unit of distance is miles. To set a radius in kilometers, add "km" after the number (e.g., radius:10km).
Using Canonical Name Format for Geographical Locations
Using Canonical Name Format for Geographical Locations
At times, different locations may have the same name, such as Georgia (state) and Georgia (country) or Springfield (MO) and Springfield (IL). To avoid confusion, format geographic locations using the Canonical Name format (e.g., Georgia,United States or Springfield,Missouri,UnitedStates).
Excluding Locations
Excluding Locations
Exclude any location by adding a dash "-" before the target (e.g., -Other Countries, -Seattle, -95014, etc.). For negative radii, use -distance@Location (e.g., -20@Seattle). Note: Google does not allow the use of negative radii.
Location Bid Adjustments
Location Bid Adjustments
Include location bid adjustments to your targeting by adding ->###% after the target. For example:
drive:30->110%
national->150%
radius:30@100 Bank St, Burlington, VT 05401->120%
Note: In rarer situations, you can also input aligned or localized to manage competition between accounts.
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