Shows budget discrepancies that exist within your account.
Common Resolution: Accept the Applied Budget as the Account Budget or edit the campaign-level budgets so the total amount matches the Account Budget.
Recommends budget reallocations based on:
Cost per conversion
Conversion volume
Cost-per-click
Common Resolution: Accept, reject, or edit the budget based on the recommendation amount in the Workshop. You can also automate this in Settings & Tools > Recommendation Policies.
Note: Fluency only calculates this recommendation between the 8th and the 25th of each month.
For customers using campaign groups, this alert shows when the Budget Group amount does not match the Approved Budget amount.
Common Resolution: Use the Workshop to update the Approved Budget for that Budget Group.
When Overspend Protection is enabled, you will receive this alert when the Approved Account Budget has been met for the month.
Common Resolution: Adjust the Approved Budget to an amount greater than what is currently set. To avoid this in the following month, choose an appropriate Pacing Strategy for your campaign-level budgets.
Shows when an outside source is influencing budgets that have a chosen Pacing Strategy (e.g., when a payment method has expired with a partner such as Google, Facebook, etc.).
Common Resolution: Check that the payment method selected with the partner is valid and up-to-date.
Occurs when there is an error connecting to the advertising partner ID.
Common Resolution: Check the Customer ID in Account Settings > Partner Config.
Identifies accounts with non spend, an approved budget greater than $0, and enabled campaigns.
Common Resolution: Check for possible issues with your campaigns. The Campaign Analyzer can be useful.
Note: Applies to budgets that are not Read-Only and not On Hold.
Alert occurs when at least one campaign tied to a specific budget has no spend for the last 7 days.
Common Resolution: Ensure your campaign has active ad groups, keywords, and ads.
The wrench icon (π§) indicates when you can resolve a notification in the Workshop.