Budget & Spend

🔧 Budget Alignment Alerts:

Shows budget discrepancies that exist within your account.

Common Resolution: Accept the Applied Budget as the Account Budget or edit the campaign-level budgets so the total amount matches the Account Budget.

🔧 Budget Reallocation Recommendations:

Recommends budget reallocations based on:

1. Cost per conversion

2. Conversion volume

3. Cost-per-click

Common Resolution: Accept, reject, or edit the budget based on the recommendation amount in the Workshop. You can also automate this in Settings & Tools > Recommendation Policies.

Note: Fluency only calculates this recommendation between the 8th and the 25th of each month.

🔧 Grouped Budget Concerns:

For customers using campaign groups, this alert shows when the Budget Group amount does not match the Approved Budget amount.

Common Resolution: Use the Workshop to update the Approved Budget for that Budget Group.

Account Budget Exhausted:

When Overspend Protection is enabled, you will receive this alert when the Approved Account Budget has been met for the month.

Common Resolution: Adjust the Approved Budget to an amount greater than what is currently set. To avoid this in the following month, choose an appropriate Pacing Strategy for your campaign-level budgets.

Budget Authority Concerns:

Shows when an outside source is influencing budgets that have a chosen Pacing Strategy (e.g., when a payment method has expired with a partner such as Google, Facebook, etc.).

Common Resolution: Check that the payment method selected with the partner is valid and up-to-date.

Incorrectly Linked Accounts:

Occurs when there is an error connecting to the advertising partner ID.

Common Resolution: Check the Customer ID in Account Settings > Partner Config.

Zero Spend Accounts:

Identifies accounts with non spend, an approved budget greater than $0, and enabled campaigns.

Common Resolution: Check for possible issues with your campaigns. The Campaign Analyzer can be useful.

Note: Applies to budgets that are not Read-Only and not On Hold.

Zero Spend Campaigns:

Alert occurs when at least one campaign tied to a specific budget has no spend for the last 7 days.

Common Resolution: Ensure your campaign has active ad groups, keywords, and ads.