Existing Campaigns & Takeover

To apply takeover rules:

1. Go to Blueprints in the top menu in Backpack.

2. Click on a Blueprint in the list, then a campaign.

3. Click to expand open the Existing Campaigns & Takeover section.

4. Choose and apply takeover strategies:

   • Takeover Geo Strategy: When taking over campaigns, existing geo targets may be used in conjunction with, or instead of, the geo strategy defined in the launch. If there are no matches, it defaults to the Blueprint strategy.

   • Takeover Rule: Specify values to prompt Backpack to find non-managed campaigns matching your pattern. Upon launch, Backpack pauses enabled campaigns that match and directs their spend under the newly created budget (wildcards are supported).

   • Takeover Extension Strategy: Existing extensions may be used or replace the extensions defined in the launch. If there are no matches, it defaults to the Blueprint strategy (applies to callout and structured snippets currently).

Note: Google ads within the Blueprint launch as new ads alongside any existing ads in the ad groups that were taken over, while Meta ads replace existing ones at launch.

Prior to launch, review the relevant Blueprint and check the "Takeover Campaigns" tab at the campaign level. It displays campaigns in the account that you have matched to based on takeover rules. Note: Rules will match to paused or enabled campaigns.

After launching a Blueprint with takeover rules, go to the account(s) to verify the newly created budgets have funds properly allocated to them.