Assigning Campaigns to Budgets

Backpack offers multiple options for allocating budget resources. One option is a shared budget, where multiple campaigns share the same spend amount for a month. Let's look at how to link campaigns to shared budgets.

How to Assign Campaigns to Budgets

You can assign campaigns to budgets in two different ways in Backpack: through the Campaign Table or within the Campaign Settings. There's no advantage of following one approach over the other—just different ways to achieve the same goal. Expand the rows below to learn the steps for each approach:

Assigning in the Campaign Table

Go to the Manage section in Backpack's top menu.
Choose an Account from the list of accounts.
Navigate to the Campaign tab and select the checkboxes next to the campaigns you want to assign. The Bulk Edit menu will appear.
Click Assign Budget. The dropdown menu will display all available shared budgets. If you don't see a budget to assign, first add a budget, and then continue with these instructions.
Select the budget you want to associate with your campaigns from the dropdown menu.

Assigning in Campaign Settings

Go to the Manage section in Backpack's top menu.
Choose an Account from the list of accounts.
Navigate to the Campaign tab, and then select a campaign from the campaign list.
On the right side of the view, click Campaign Settings.
In the Basic tab in the drawer, make sure the Campaign Status is set to Enabled.
From the Sharing Status dropdown, select Shared.

Note: A Single shared status creates an explicit budget specifically for that campaign.

From the Shared Budget dropdown, choose the desired budget to assign. If you don't see a budget to assign, first add a budget, and then continue with these instructions.

Note: Remember that all campaigns linked to a Shared Budget must have the same Portfolio-Level Bidding Strategy.

Once finished, click Save in the top right corner and close the drawer by clicking the X.

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