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With Data Explorer, you can get quick, insightful reports on account performance. Customize, filter, and download reports for informed decision-making. Note: Larger data sets in Data Explorer may not reflect real-time data. In these cases, data will be current as of 6 a.m. ET. Because of this, metrics in Data Explorer may not be consistent with the data found in Manage tables, which update in real-time.
Here is a sample of a Data Explorer report:
In This Article:
How to Use Data Explorer
How to Use Data Explorer
Go to Manage in the top menu.
Check the box(es) for one or more accounts in the list.
Click Data Explorer in the bulk edit menu.
Select a date range by clicking on the dates (e.g., Aug 1, 2023 - Aug 31, 2023) to the left of the Customize Data menu. Click Apply to confirm.
Choose a Data Source (like Account, Budget, Campaign, Ad Group) to see different fields.
Turn on/off the columns you would like to see.
Example 1: See performance by channel
Data Source: Campaign
Level of Detail: Channel
To see channel performance by account, toggle on Account.Example 2: See Blueprint performance
Data Source: Campaign
Level of Detail: Blueprint
Note: To organize your columns, click ■■■ next to Applied Columns
(Optional) Click the filter icon to further refine the results.
Click Apply.
(Optional) Once you've finalized your data set, you can click Download (⬇︎) to export it in either CSV or PDF format for further analysis or sharing.
Note: You can also access Data Explorer by going to Insights > Data Explorer. The result will show all accounts.
Saving a Data Set
Saving a Data Set
No need to reload your field and filter preferences each time you access Data Explorer. You can save a data set definition to fetch data again at a future date.
Pull up the data set you would like to save.
Click the Save Preset disk icon (💾) to the left of the date.
Enter a title and complete the rest of the form. Note: When you save a data set, you'll also set permissions for who can access it (only you, everyone at your company, or specific users).
Click Save As and select Save As New or Overwrite Existing.
Loading a Data Set
Loading a Data Set
Expedite your work in Data Explorer by loading a previously saved data set or a data set that has been shared with you. You can also use an example from the Fluency library. To load a data set:
Click the cloud icon (☁︎) in the right sidebar menu.
Select a data set (Your Data Sets, Shared With You, or Fluency).
Click Load.
Generating a Data Set Link
Generating a Data Set Link
If you prefer using your own reporting tools, such as Excel, Tableau, or PowerBI, to analyze data, it's possible to generate links from Data Explorer and directly connect them to your chosen tool. Important: Ensure you set up a signed key before generating your first link. This is done through Settings & Tools > Customer Info > Self Signed URL Key. This key will be used in your link to access the shared data set.
Load an existing data set.
Click Link in the top menu and select Generate. If the link is grayed out, go to Settings & Tools > Customer Info > Self Signed URL Key and enter a word to serve as your customer key for accessing data set downloads. Remember to click Save to finish.
(Optional) Select an expiration date for your data set link.
Click Generate.
Under Format Links As, select a link format (JSON Download, JSON Response, CSV Download, CSV Response).
Copy your link and paste it into any reporting tool (Excel, PowerBI, Tableau, etc.). The link will contain the syntax {your_customer_key_here}. Be sure to replace it with your signed customer key (note above).
Click Done to finish.
(Optional) Click See All Links to see a list of all existing data set links.
Filtering Columns
Filtering Columns
By filtering the entries in each column, you will be able to drill down into your data for more insights. To filter a column, click on the filter icon next to the heading of each column. Select a Rule, enter a Value, and click Apply.
Analyzing Performance Metrics
Analyzing Performance Metrics
Here's a rundown of the metrics that reveal how well your strategies are working. Tracking these metrics helps you make smart decisions to improve your results:
Cost ($)
Clicks
Impressions
Conversions
Cost Per Click ($)
Cost Per Conversion ($)
Click Through Rate (%)
Conversion Rate (%)
Measurements
Impression Share (%)
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