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Promoted—or boosted—posts allow you to use ad spend to promote your business or page to a larger audience. You can promote Facebook posts in Backpack via an account in Manage or from Blueprints.
In This Article:
Promoting via an Account
Promoting via an Account
Go to Manage in the top menu in Backpack.
Click on an account in the list.
Click the Account Settings button toward the top right of the window.
Select the Facebook Page Posts tab. Note: The account must have a Facebook page ID connected to it for this tab to show up.
Check the box next to the post(s) you'd like to promote from the account's organic Facebook posts.
Choose Promote Posts in the blue bulk edit menu.
Select which Campaign and Ad Set to promote it under.
(Optional) Select a Call to Action and Website URL.
Click Promote Posts when finished.
Note: A Facebook page must be linked to the account in order to to promote a post. Facebook page post data is automatically configured for every account that has a linked Facebook page ID. Facebook page IDs can be linked from a field in an account ingestion sheet or from the Partner Config section in account settings.
Promoting With Quick Create
Promoting With Quick Create
Speed up the post promotion process with Quick Create.
Go to Manage in the top menu.
Hover over an account's name in the list, and select the lightning bolt icon.
Select the lighting bolt icon and you will be taken to a new window with a selection of organic posts.
In the list of the account's organic Facebook posts, select the post(s) to promote, along with the campaign and ad set to promote it under.
(Optional) Select a Call to Action and Website URL.
Click Promote Posts when finished.
Promoting From Ad Creation
Promoting From Ad Creation
Go to Manage in the top menu.
Click on an account in the list.
Select a Facebook campaign and ad group.
Select an account in Manage and click to the ad level.
Click the + icon in the upper right corner) to create a new ad.
Select Promoted Post in the Creative Type dropdown menu.
Select the post(s) to promote, and click OK.
(Optional) Select an Ad Name, Call to Action, Website URL, and/or URL Parameters.
Click Save when finished.
Promoting From Blueprints
Promoting From Blueprints
Backpack empowers you to create and launch promoted posts using Blueprints, too.
Go to Blueprints in the top menu.
Select an existing Blueprint or create a new one.
Select an existing Facebook campaign and ad set or create new ones.
Expand open the Creatives section.
Click + New Creative (you may need to scroll down to see it) and select Promoted Post.
Give the creative a name and click and Save Changes.
Designate the post to promote in the Data Filter field. Tip: Use the copy or primary text of the respective creative to ensure an accurate selection.
Enter a Website URL for your desired landing page.
Click Save Changes when finished.
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