Unresolved tags occur when Backpack is unable to find (or resolve) data connected to a tag in a Blueprint. All tags for an account must be resolved (i.e., matched to a tag) for the advertising to be generated accurately.
When launching a Blueprint on an account, unresolved tags appear as alerts during launch review. Click on an alert to see the specific unresolved tag(s).
Unresolved tags indicate that a tag may be incorrectly written or does not exist for an account. Occasionally, they can result from a simple typo. Follow these troubleshooting steps:
Check that the tag is connected to your Blueprint. Go to Manage > Select an Account > Account Settings > Blueprints > Custom Data.
Check that the unresolved tag exists for the account.Â
Edit existing tags, add new tags, and add/update account data, such as an inventory feed.
Use Tag Tester to troubleshoot unresolved tags.
Note: Use fall throughs when data isn't supposed to be present on a particular account.