Keyword Recommendations

Let's break down what each category entails:

• Add Keyword: This category examines your search queries and suggests adding high-performing keywords to enhance your ads.

• Increase Bid: For keywords performing well but needing a boost to appear more prominently, you can increase your bids to improve ad visibility.

• Reduce Bid: If your bids are higher than necessary, you can lower them to save money while maintaining results.

• Remove Keyword: Backpack identifies keywords that underperform or receive no clicks, helping you save on unnecessary expenses by removing them.

To manage keyword recommendations for each category:

1. Click the colored boxes with numbers next to the account name to view a list of keyword recommendations.

2. (Optional) Click View Supporting Data to understand the rationale behind each recommendation.

3. Check the boxes next to the keywords you want to update, and click Accept Recommendations. Note: Clicking Reject Recommendations will remove these keywords from the list of recommendations.

While working in a specific account in the "Manage" section of Backpack, you can access keyword recommendations without leaving your current view. Here's how:

1. Go to Manage in the top menu.

2. Choose an Account from the list.

3. Click Tools in the top right and then Keyword Recommendations from the dropdown.

4. Check the boxes for the recommendations you want to accept or reject.

5. Select Accept or Reject.