Ad schedules allow you to set specific times for displaying ads, such as certain days, business hours, or evenings. This enables you to showcase your ads and allocate your budget during the most relevant time frames for your target audience, leading to more impactful campaign results. There are two ways to configure ad schedules in Backpack: via a Blueprint or via an individual account.

In This Article:

Setting Up Ad Schedules in Blueprints

1. Go to Blueprints in the top menu.

2. Select a Blueprint from the list on the left and then a campaign.

3. Expand open the Schedule section.

4. Select a desired strategy from the Ad Schedule Strategy dropdown.

5. Input a Start Date and End Date, if desired.

6. Click Save Changes.

Ad Schedule Strategy Types

• Blank (No Selection): Defaults to "Aggressive When Open."

• 24/7: Bids will remain the same regardless of date or time of day. Bids are set to 100% for every hour of the week. 

• Only When Open: Ads run only during business hours.

• Aggressive When Open: Assigns a +25% bid adjustment during business hours and a -50% bid adjustment after hours.

• Start at Open: Ads run from the hour your business opens with a -75% bid adjustment after business hours.

• Custom (Advanced): Create a highly customized ad schedule that scales across your portfolio.

To set up ad schedules for individual advertising accounts and campaigns:

1. Go to Manage in the top menu.

2. Select an account from the list and then a campaign.

3. Click Campaign Settings in the top right, and select the Ad Scheduling tab.

4. Edit the percentages in the cells individually, or select a block of times and right-click to modify in bulk. Note: Bids are set to 100% by default. This applies no bid adjustment. Setting the adjustment to 0% for a specific time and day will turn off ads for that period. 125% will apply a bid modification of +25%, whereas 75% will apply a modification of -25%. 

5. Click Save when finished.

Notes:

• You can use the settings replicator tool to copy your ad schedule settings across other campaigns in the same account. 

• Ad scheduling is based on the time zone of the account's address.

• If your ad schedule is in a campaign attached to a Blueprint, make sure you click the lock icon in the upper left. This will shield your ad schedule from getting overwritten by what is in the Blueprint.