Account Performance

Enhance your insights and identify trends effortlessly with our Account Performance feature. Account Performance allows you to view the performance of an individual account based on custom date ranges and metrics that you choose. This tool simplifies the process of analyzing the impact of recent changes on your account and comparing concurrent performance trends.

Configuring a Performance Report

To configure your report:

Click Insights in the top menu.
Choose Account Performance in the dropdown.
Click the dropdown in the top left and select an account.
Click the Metrics dropdown to select the metric(s) you'd like to compare and analyze. Check or uncheck the boxes to add or remove the following metrics:
- Clicks
- Click Through Rate
- Conversion Rate
- Conversions
- Cost
- Cost Per Click
- Cost Per Conversion
- Cost Per Lead
- CPM
- Impressions
- Leads
- Learning Cost
- Video Views
- Flighted Cost
- Offline Conversions
- Other Conversions
- Unique Impressions
If available, filter performance by channel by selecting the All, Mixed, or Search tabs.
Set a date range.

Note: The report will update automatically as you adjust its settings.

Analyzing Account Performance

Once you've finished configuring the metrics, filters, and date range, analyze the account's performance:

View the account's event log to analyze changes that have been made to the account.
Hover your pointer over the graph to see how changes from the event log are correlated with various spikes and dips in performance.

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