Accounts are commonly added to Backpack through an ingestion sheet, but you also have the option to do it manually. The process involves three steps:
To create an account in Backpack:
Go to Manage in the top menu.
Click the + button to add an account.
Fill out the form fields (asterisks indicate recommended fields):
Account Settings
Account Name (Required Field)
Advertised Name (Auto-populates but can be edited with an abbreviated name)
Account Budget Settings
Approved Account Budget
Account Preferences
Assigned Users
Domain*
Reverse Sync Method
Vertical*
Account Address and Information
UUID
Time Zone (Required Field)
Business Hours of Operation*
Phone*
Address*
Country (Required Field)
Currency (Required Field)
Click Save and then Exit.
If your account already exists in Google Ads, Bing, or Facebook, simply link it to Backpack.
If your account doesn't exist, launching an account on a Blueprint with Search or Facebook campaigns will automatically create a new account and link the new reference ID.
Polling sources enable the input of real, customized account data into newly created campaigns. Ensure you add a polling source to your account for this purpose.