Aligned & Localized Targeting

Aligned targeting prevents competition between accounts with nearby business locations. In the Geo Strategy field, enter "aligned" followed by your geo target on the next line. For example:

aligned
drive:20

Note: Aligned targeting currently does not support radius targeting methods.

This feature searches for campaigns with the same name in other accounts using the same Blueprint. If targeting overlaps, Backpack gives preference to the zip codes closest to each business location by applying negative bid modifiers to the overlapping zip codes from the other account.

Note: Because aligned targeting works with bid modifiers, it is not compatible with smart bidding strategies.

If you're using local targeting around a business location but want a broader message to a wider audience, you can negate targeting in another Blueprint. For example: 

New Jersey
-existing:Blueprint 1

This negates targeting from the Blueprint named "Blueprint 1" for an account tied to your current Blueprint. Remember, changing a Blueprint's name requires updating the Default Geo Strategy field.

While aligned targeting spans accounts, localized targeting is for the same account. Type "Localized" followed by your geo target on the next line. For example:

Localized
drive:30

Note: Localized targeting currently does not support radius targeting methods.

To use localized targeting, include an address element (e.g., street, state, city, etc.) in tag form in the campaign name, like [Georgia Locations.city]. This dynamically builds a campaign for each location specified in the Georgia Locations polling source. If targeting overlaps, Backpack gives preference to the business location closest to the overlapping zip code(s) by applying negative bid modifiers to overlapping zip codes.

Note: Since localized targeting works with bid modifiers, it is not compatible with smart bidding strategies.

If you're using local targeting around a business location but also want to target areas outside of your selected range in your localized campaigns, you can negate this targeting setup in another campaign using the syntax below, where the name of the campaign you want to negate is, in this example, Brand - [Florida Locations.city]. Here's what the negation would look like: 

Florida
Negate:Brand - Florida Locations.city

In this example, the brackets ([ ]) around any tag in the campaign name are omitted.