Meta (Facebook) Budgets

In Backpack, you can create budgets for Facebook, just like other advertising channels. However, there are specific considerations for Facebook budgets to keep in mind.

Creating a Meta (Facebook) Budget

To create a budget in Backpack for Facebook, follow our standard steps for creating a budget. Choose "Facebook" as the advertising channel. When creating your Facebook budget, keep in mind:

Shared vs. Single Budget

Decide whether your budget will be shared among multiple campaigns (a "shared budget") or applied to only one campaign (a "single budget"). This is one of the first decisions you'll make when setting up a budget in Backpack. Please note that the concept of a "shared budget" does not exist within Facebook. However, our platform allows you to group and manage multiple Facebook campaigns simultaneously. The budget allocation for each campaign depends on the number of active ad sets within it. Your overall budget will be evenly distributed among all the ad sets under that budget. For example, if your budget is $1,000 and Campaign A has four ad sets while Campaign B has only one ad set, Campaign A would receive an $800 monthly budget, and Campaign B would receive a $200 monthly budget.

Monthly vs. Flighted (Lifetime) Budget

In Backpack, there are two budget types: monthly budgets, which repeat monthly and run for the entire month at a set value, and flighted budgets, which have specific start and end dates, running for the designated duration. In Facebook, flighted budgets are referred to as "lifetime budgets." When using flighted budgets in Backpack, additional data columns will be included in the management table for accurate reporting and differentiation from regular budgets. It's important to note that once a budget is created, you cannot switch between flighted and monthly types; a new budget must be created. Additionally, for shared budgets, "monthly" is the default option, as "flighted" is not available.