Ad serving

🔧 Expired Messaging Concerns: 

Ads that could be running past their intended end date, i.e. expired holiday ads or ad text with dates in the past.

Common Resolutions: Use the Workshop to edit the ad content or pause your ads.

Account On-Hold

A user has placed these accounts on hold.

Common Resolutions: Adjust the Account Hold toggle in Account Settings.

Call Extensions: 

Occurs when call extensions are missing or when multiple call extensions are applied to the same campaign or ad group.

Common Resolutions: Add call extensions. If there are multiple call extensions, remove those that are unused.

Destination URLs with Problems: 

Any ad group level destination URL that is returning a landing page error code.

Common Resolutions: Test the landing page to determine the cause.

Disapproved Ad Extensions: 

Ad Extensions that have been disapproved on either Google or Bing (refreshes once a day)

Extension Types: Sitelink, Call, Mobile App, Callout, Structured Snippet, Price, Promotion

Common Resolutions: Resolve the alert based on the disapproval reason given by the partner.

Limited/Disapproved Ads: 

Ads that have been disapproved by the advertising platforms (refreshes hourly)

Common Resolutions: Resolve the alert based on the disapproval reason given by the partner. These may include spelling & grammar issues, the use of a trademarked term, destination mismatches, etc.

Serving Alerts: 

Occurs when there are issues with your ad being served.

Common Resolutions: Check for missing Ad Groups, Creatives, Keywords, etc.