Activity & Logs for Accounts

The Activity & Logs button in the "Manage" area of Backpack leads to useful information about the history and actions taken within individual campaigns, ad groups, ads, and budgets. The report selection varies depending on the account element. For example, for an ad group, only information relevant to that ad group is shown.

Viewing Activity & Logs

Go to Manage in the top menu.
Click on an account. Optional: Navigate to deeper levels of the account, such as a campaign, ad group, ad, or budget.
Click Activity & Logs in the metrics row, located toward the top right of the screen.
Select an option from the dropdown:

QA: Shows any errors that exist within the account.
User Activity: Shows actions taken by users on the account.
History: Provides a record of changes within the account.
Report History: Displays a history of reports that have been generated for the account.
Activity: Shows budget manager and reverse sync activity within the account.
Reverse Sync Logs: Shows a history of changes made in recent reverse syncs for the account.

Expand the rows below for additional information about account-level activity reports:

QA

The QA section displays errors for the account you're viewing. The information is segmented by the Blueprint it's linked to. If it is not linked to a blueprint, it will appear under the Not Blueprint Managed list.

If there is an error, click View More Info to see the details around the error message.
Inactive components are hidden by default. Toggle off Show Details for Inactive to see them.

User Activity

User Activity displays a log of actions taken by users. Each log entry specifies:

Components of the account that have been changed
Date and timestamp
User that executed the change

Report History

Report History shows a list of the reports previously generated for the account. Each log entry includes the following information:

Report Name: Name of the report created from Report Designer
Recipients: User(s) who received the report
Last Date Sent: Timestamp of the last time the report was sent
Format: PPTX, CSV, or PDF

To download a copy of the report:

Select the checkbox of the report you'd like to download.
Click Download from the blue bar.

Activity

Account Budget Manager Activity: Shows a graph of the month's daily spend. Click Previous Month or Next Month to change the date view.

Reverse Sync: Details of the most recent Reverse Sync activity.

Reverse Sync Logs

Reverse Sync Logs shows a history of Reverse Sync changes. It displays a list of recent reverse sync changes, whether initiated manually or as part of a scheduled sync.

Access Reverse Sync Logs by going to Activity & Logs > Reverse Sync Logs or Insights > Reverse Sync Logs. From there you can do the following:

Hide Empty Syncs: Hide syncs that did not make any changes.
Select any row in the table to see additional details on what changes were brought in for each Reverse Sync.

History

History shows a record of changes for the account. Full account history is available at the account level, while budget history shows when a specific budget has been selected, etc. Components that have been changed are highlighted yellow. You can reverse changes by clicking the counter-clockwise arrow. Note: This will not reverse all changes back to that point in time, just the specific elements you selected.

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