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Do you ever need to update ads for special deals like upcoming holiday weekends or monthlong promotions? Backpack's Broadcast tool simplifies the process of broadcasting a unique message within an account. It allows you to easily schedule when your broadcasted messages will be active, eliminating the need for manual reminders to pause or remove these ads.
With Broadcast, you can schedule and replace existing ad copy elements with alternative messages for a specific time period. Once the broadcast period ends, your ad copy will automatically revert to the original version provided in the account. It's important to note that the Broadcast tool doesn't replace ads but instead edits them.
In This Article:
Types of Broadcasts
Types of Broadcasts
You have several options for creating broadcasts: account-level broadcasts, global broadcasts, or Meta (Facebook) broadcasts.
Account-Level
Account-Level
Broadcasts within a single account
Global
Global
Broadcasts across all accounts that meet a specific set of rules
Meta (Facebook)
Meta (Facebook)
Broadcasts for specific Meta-related advertising copy elements
How to Create Broadcasts
How to Create Broadcasts
Expand the rows below for step-by-step guides to setting up broadcasts in Backpack:
Account-Level Broadcasts
Account-Level Broadcasts
Account-level broadcasts are delivered within a specific account. To create and schedule broadcasts at the account level:
Go to Manage in the top menu.
Click on an account in the list.
Click on Account Settings > Broadcast on the right side of the screen.
Select + New Message and enter your desired broadcast message.
Choose a Location in Ad for where the message should appear.
Select the start and end dates for the message to run, and then click Apply for both dates.
Define Match Rules that indicate which ads within the account will be affected by the broadcast.
Review the broadcast message by clicking Preview and Publish.
When ready, click Ready to Publish? and then Publish.
Note:
Adding an additional match rule will act as an AND statement. Anything that would be considered an OR statement will require the creation of an additional rule set.
You can also clone your broadcast message and rule sets to make it easier to change or add messaging to other copy elements while keeping the same match criteria or vice versa.
Global Broadcasts
Global Broadcasts
Global Broadcasts are delivered across all accounts that meet a specific set of rules.
Go to Manage in the top menu.
Click the Broadcast button (signal icon) in the top right of the window.
Select + New Message and enter your desired broadcast message.
Choose a Location in Ad for where the message should appear.
Select the start and end dates for the message to run, and then click Apply for both dates.
Define Match Rules that indicate which ads across yours accounts will be affected by the broadcast.
Review the broadcast message by clicking Preview and Publish.
When ready, click Ready to Publish? and then Publish.
Meta (Facebook) Broadcasts
Meta (Facebook) Broadcasts
Broadcasts for specific Meta-related ad copy elements are available via the Body, Title, Subtitle, Call to Action, Destination URL, and Display URL options in the "Location in Ad" dropdown. Note: These selections are not specifically designated as being for Meta broadcasts.
Customizing Broadcasts Using Tags
Customizing Broadcasts Using Tags
You can customize your Broadcast messages using Blueprint tags. Here's how:
Within a Broadcast message, click + Special Broadcast Tags to show the available tags list.
Click a tag to "copy" and "paste" it within your message.
Important: Tag content is dynamic, meaning some creatives may not receive the Broadcast message if the character count exceeds line length limits. Be sure to preview your ads to check that the tags are populating through to the desired Broadcast message.
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