The "Launch" section of Backpack is where you can stage accounts, review campaigns, launch accounts on a Blueprint, and see the status of pending and completed launches. Expand the drop downs below for a pre-launch checklist and guides to staging, reviewing, and launching accounts.
Before launching, ensure the following:
The Account is set to Fluency Managed and is not in Read Only mode.
All account information is entered correctly (e.g., Name, Address, State, etc.).
All API/Data connections are properly configured (e.g., inventory).
Campaigns in the account are named differently than Blueprint campaigns. Fluency will take control of campaigns named the same.
Budget names in the account differ from Blueprint budgets.
Navigate to Launch in the top menu in Backpack.
Within the Review & Launch tab, click + Add Account(s).
Select the account you want to launch and choose the corresponding Blueprint. Note: You can also choose a Blueprint first by clicking Blueprint next to Add By:. Choose Bulk Upload to stage many accounts at once.
Add a monthly budget and configure any other relevant settings.
Click the + button. Your account will appear under Pending.
Repeat steps 3–5 to add more accounts.
Click Stage and Review to queue your accounts for launch review.
(Optional) You can also launch accounts by clicking the dropdown next to Stage and Review and selecting Launch Now.
Click Review to see your campaigns, ad groups, creatives, targeting, and more.
Resolve any errors or alerts impacting the Blueprint.
Click the red Launch button at the top when everything looks accurate. Note: You can also click the green Launch button on the main page.
To launch multiple accounts at once, check the boxes next to the accounts you would like to launch. Click Launch Accounts in the bulk edit menu that appears.
Note: Launching will automatically create a new account within your Customer portfolio if no Backpack account is already linked to a partner account. This new account will automatically be linked to Backpack.
Explore the links below for more information about reviewing and launching accounts: