creating Blueprint Tags

How to Create Blueprint Tags

Blueprint tags are specific to a Blueprint. Here's how to create them:

Go to Blueprints in the top menu.
Select a Blueprint from the list on the left.
In the tags pane on the right, select the Blueprint tab.
Click + Blueprint Tag/Folder.
Select a tag type from the dropdown (Text, CSV, TSV, JSON, Alias, Flags, Folder, GSheet), name the tag, and click the + button. Note: Text is the default and a great place to start.
To edit the tag, hover over the tag and click the pencil icon.
Add content to the tag and click Save.
See the output of a tag with Tag Tester.

Example: Let's say you want a Blueprint to include multiple headline variations. Create a tag, name it (e.g., "Primary Town H1"), and choose "Text" as the tag type. Hover over the tag and click the pencil icon. Add headlines, one per line. You can now use this tag to generate a headline chosen at random in your advertisements.

Creating Blueprint Tags via a GSheet

If you want to manage Blueprint tags in a spreadsheet, you can do so without ever having to leave Backpack. When you select GSheet as the tag type, a popup will appear with a pre-populated Google Sheet and detailed instructions. Simply follow the formatting option that fits your needs, and click the popup's X when finished to return to your tags pane. You can reopen the Google Sheet by selecting the tag's name and then clicking the pencil icon that appears.

Tips for Using Blueprint Tags Effectively

Nested tags. Using nested tags within your Blueprint tag will allow more flexibility and scale.
Managing more than 25 tags. If you have over 25 tags, you'll see the toggle "Showing Most Relevant Tags." Turning on this toggle will display recently created tags and/or ones that are in use.
Shared tags. To make a Blueprint tag available to other Blueprints, click "Convert to Shared Tag" in edit mode.
Name changes to tags. Changing the name of a tag does not automatically update existing instances of that tag. If a campaign already uses the tag, a name change will cause an error.
Organizing tags in folders. To organize your Blueprint tags effectively:
1. Click + Blueprint Tag/Folder.
2. Select "Folder" in the dropdown as the tag type, and input a name.
3. Once you create the folder, click on it to open it.
4. Drag and drop the tags you want to organize in the folder.

Report abuse