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Welcome to Fluency! You are about to embark on a life-changing adventure when it comes to the advancement of your digital advertising. This journey can begin in a variety of ways but we strongly suggest checking out Trail Guide in its entirety as it will help you understand all of the concepts and tools at Fluency!
Begin Your Journey
Begin Your Journey
The first user that signs into Backpack will be prompted with a setup process to link advertising channels to Backpack and begin the ingestion process of your accounts. Check below for a quick run-through of our setup wizard.
Where do I go first?
Where do I go first?
Do you see the star icon on the top bar next to the Fluency logo? This allows you to customize your own homepage. Simply navigate to the section you want to set as your home page (Notifications, Dashboard, Launch, Manage, or Blueprints) and click on the star.
We understand how important it is to focus on the right things. Setting a custom landing page ensures that your workflow will be efficient and impactful each and every time you log into the platform.
The Notifications section of Backpack brings any errors, concerns, or anomalies forward so that you don't have to spend time looking for them. From here, you will be prompted to take action to resolve these items.
Now that you have live accounts in our system, we suggest getting acquainted with your Dashboard. This will be the first place you stop every time you log in to Backpack to get a read on what is happening with your advertising accounts.
Gaining an understanding of the philosophies and tools that Fluency provides should be your next stop along this journey. Manage contains all the budget and campaign information for your accounts. The majority of an analyst's time will be spent here!
Now that you know how to manage campaigns within Backpack, we should begin the journey for templatizing your ads for the automated creation process. This will all be accomplished with Blueprints.
Created a Blueprint? Let's Launch some advertising! Here you will learn how easy it is to get your advertising up and running now that you have a Blueprint in place.
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