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In Backpack, keyword lists allow you to easily manage negative keyword lists in Blueprints and apply them to multiple ad campaigns, in a single account or multiple accounts. This ensures that your keyword targeting remains consistent while saving you time on manual entry for each campaign.
In This Article:
Creating and Applying Keyword Lists in Blueprints
Creating and Applying Keyword Lists in Blueprints
Go to Blueprints in the top menu in Backpack.
Select a Blueprint from the list in the sidebar.
Expand open the Settings & Configuration section.
Select the Blueprint Keyword Lists tab.
If creating a keyword list for the first time, click Add one now? Otherwise, click + Add New Set.
Enter a Name for the keyword list. Note: Take note of what you name it—you'll need the exact name later on in these directions.
Add your list of negative keywords. Note: Follow partner syntax for match types, but use pipes |keyword| instead of square brackets [keyword] for exact match negatives.
Click Save Changes to continue.
Select a search campaign where you want to apply the keyword list.
Expand open the Targeting & Negative Keywords dropdown for the campaign.
Type or paste in the exact name of your keyword list into the field Campaign Keyword Lists.
Click Save Changes to finish.
Applying Keyword Lists to Ad Campaigns in Manage
Applying Keyword Lists to Ad Campaigns in Manage
Go to Manage in the top menu.
Click on an account from the list.
Under the Campaigns tab, click on a campaign.
Click Campaign Settings and then the Negative Keywords tab.
Click Add Keyword Lists.
Choose the keyword list you want to apply to the campaign.
Click Save.
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