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Meta (Facebook) allows you to target ads by the geographic and demographic attributes of your audience, ensuring your ads reach the right people in the right places.
In This Article:
Adding Ad Group-Level Targets
Adding Ad Group-Level Targets
Go to Blueprints in the top menu.
Select a Facebook Blueprint, then a campaign, and finally an ad group.
Click to open the Targeting dropdown menu.
Set your targeting preferences, and click Save Changes.
Understanding Targeting Preferences
Understanding Targeting Preferences
Let's explore the functions of each field in the Targeting dropdown. For more details about a field, click Learn More to visit the Meta Help Center.
Demographics-Based Targeting
Demographics-Based Targeting
Minimum and Maximum Audience Age: Define the age range for your target audience (default: 18-65+).
Audience Gender: Select All, Men, or Women from the dropdown.
Detailed Targeting
Detailed Targeting
In addition to basic attributes like location, age, gender, and language, Meta lets you create audiences based on behaviors and interests. Under Detailed Targeting, input a keyword to get a dropdown list of audiences.
Advantage Detailed Targeting
Advantage Detailed Targeting
When activated, Facebook displays your ad to more people likely to yield better and/or more cost-effective results. This broadens your reach beyond the specific detailed targeting.
Placements
Placements
Select where on the Meta platform your ads will appear. "Automatic" is the default placement. Choose a different placement by clicking on it. To select multiple placements, hold Command on Mac or Ctrl on Windows while clicking the desired options.
Attribution Window
Attribution Window
The attribution window is the timeframe before a conversion where touchpoints can be credited for the conversion (in days). Defaults to 1-day click, options dependent on your campaign goals.
Looking for Something Else?
Looking for Something Else?
Learn about Campaign-Level Geo Targeting.
Learn about setting up Blueprint Audiences (Facebook Engagement Audiences).
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