Meta (Facebook) allows you to target ads by the geographic and demographic attributes of your audience, ensuring your ads reach the right people in the right places.
In This Article:
Go to Blueprints in the top menu.
Select a Facebook Blueprint, then a campaign, and finally an ad group.
Click to open the Targeting dropdown menu.
Set your targeting preferences, and click Save Changes.
Let's explore the functions of each field in the Targeting dropdown. For more details about a field, click Learn More to visit the Meta Help Center.
Minimum and Maximum Audience Age: Define the age range for your target audience (default: 18-65+).
Audience Gender: Select All, Men, or Women from the dropdown.
In addition to basic attributes like location, age, gender, and language, Meta lets you create audiences based on behaviors and interests. Under Detailed Targeting, input a keyword to get a dropdown list of audiences.
When activated, Facebook displays your ad to more people likely to yield better and/or more cost-effective results. This broadens your reach beyond the specific detailed targeting.
Select where on the Meta platform your ads will appear. "Automatic" is the default placement. Choose a different placement by clicking on it. To select multiple placements, hold Command on Mac or Ctrl on Windows while clicking the desired options.
The attribution window is the timeframe before a conversion where touchpoints can be credited for the conversion (in days). Defaults to 1-day click, options dependent on your campaign goals.
Learn about Campaign-Level Geo Targeting.
Learn about setting up Blueprint Audiences (Facebook Engagement Audiences).