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Ad groups, also known as ad sets, are groups of ads that share the same budget, schedule, and targeting parameters. They allow you to efficiently manage your ads and control their delivery to your target audience. Add your creatives here, and Backpack will help you manage and optimize your advertising efforts.
Navigating to Ad Group Settings for Facebook Blueprints
Navigating to Ad Group Settings for Facebook Blueprints
To get to ad group settings in the "Blueprints" section of Backpack:
Go to Blueprints in the top menu.
Select a Facebook Blueprint from the list on the left—then a campaign and an ad group.
Ad Group Settings Overview
Ad Group Settings Overview
The available ad group settings for Facebook Blueprints are organized in dropdowns:
Basic
Schedule
Tracking
Select a link above or expand the dropdowns below to learn more about the various settings.
Basic Settings
Basic Settings
Required Settings:
Ad Delivery Optimization: Determines how to best display your ads to achieve your campaign objectives effectively and efficiently. Choose from: Impressions, Reach, Thruplay, Two-second continuous video views, or Ad Recall Lift
Optional Settings:
Budget Weight (%)
Budget Spend Limits: The maximum spend limit on how much you can spend on an ad set. Minimum spend is a target and is the lowest range of how it should be spent. This only applies if a budget weight percentage exists. If nothing is set, then spend cap is used.
Use Multi Asset Creative: Toggle on if you plan to use a dynamic creative ad. When using this creative type, each ad group can contain only one creative. Create separate ad groups for each dynamic creative ad.
Custom Attributes
Tracking Settings
Tracking Settings
Conversion Pixel: Input Auto and Backpack will find the first pixel set up in Business Manager. Otherwise, enter the name of the pixel for the conversion event.
Conversion Event: Click the field for a dropdown of standard events.
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